I see both art and UX design as problem solving that inevitably involves problem defining — diving deep into research, listening with empathy, synthesizing findings and uncovering patterns. I found out that I love communicating complex issues into concise bits, iterating on ideas and fleshing out visual designs.
Art is just one of the threads that led me to where I am today. In the past, I have worked as event organizer, photographer and graphic designer. All these built up Iva, the UX designer, who has a keen eye for details, loves prototyping, is obsessed with accessibility and inclusive design and aspires to incorporate outstanding writing into the mix.
I’m currently working as Product Designer at KUGU where I’m focused on understanding user needs, simplifying complex user experiences and working towards decarbonisation in the real estate sector.
In my free time I am meditating, reading, running and hiking.
Feel free to contact me if you are interested in design collaboration, art, any of the above mentioned activities and anything in between.
