Nice to have you here!
I’m Iva, an artist-turned-UX designer based in Berlin.

With 3+ years of experience in startup environment, I am highly adaptable to new challenges and changing priorities. I have learned to use limited resources wisely, strategically choosing when and how to do user research and how much high fidelity design is enough to move a project forward, fast.

What I do now

I’m currently working as Product Designer at KUGU where I’m focused on understanding user needs, simplifying complex user experiences and working towards decarbonisation in the real estate sector.

See my art practice

Before Design

I switched careers — from creating site-specific installations for an art experience to designing delightful practical solutions for people’s needs. I found my place in UX design where I can use my mathematical thinking and creative powers, towards tangible and useful products, something I felt was missing in my art practice.Art is just one of the threads that led me to where I am today. In the past, I have worked as event organizer, photographer and graphic designer. All these built up Iva, the UX designer, who has a keen eye for details, loves prototyping, is obsessed with accessibility and inclusive design and aspires to incorporate outstanding writing into the mix.

Curious to know more about me?

In my free time I am meditating, reading, running and hiking.


Feel free to contact me if you are interested in design collaboration, art, any of the above mentioned activities and anything in between.